It is now six days before my next big gig in Salt Lake City and I have decided that now it is time to re-tool my “brand”, re-evaluate my “mission” and present a renewed “package”. In other words I will put a new “stamp” on my love of music and show everyone what DJ PURPLE will bring to the table. I have been a DJ since 1993 and I have purchased music since 1983 – add in my lifetime appreciation for music in that I’ve listened to it practically all my life. My love of music is as strong now as it has ever been. Now I am at the point where I feel that my eclectic taste in music can no longer be held back and kept in bondage by “imaginations” and “strongholds”. What I mean in a literal sense is that while the function of the DJ is to entertain there is certainly room for education. In my reinvention I am incorporating several different catch-words that will now define DJ PURPLE - Purple: royalty. Duke: a ruler of a territory. Spiritual: of the spirit or the soul. Harmonic: in harmony. Sonic: having to do with sound. Organic: systematically arranged. DJ PURPLE. My style is “soulful dance music”. Re-tooling my “brand” - in the past I described myself as a soulful house DJ. Now I am simply Re-evaluating my “mission” – in the past my mission was to create the atmosphere for “a soulful, melodic, and spiritual clubbing experience”. Now my mission is to create an “organic” experience. My renewed “package” – in the past my “package” was that of a professional DJ available for various types of functions and events stateside and overseas. While this has not changed, the depth of it has. Now I have purposed it in my heart that I would always give of my heart and soul at each and every performance for which I am hired; my taste in music knows no boundaries – and neither will my musical expressions.